Selected work
Case studies demonstrating how I tackle complex product problems, drive measurable outcomes, and work end-to-end across B2C and B2B contexts.
KAMERNET
Removing friction from listing creation
I simplified the end-to-end flow for landlords by reducing cognitive load and removing unnecessary steps while improving completion rates and increasing supply.
Web
Marketplace
Full redesign
UX optimization
+12%
Listing creation completion
+10%
ID Verification success
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BOLT MERCHANT APP
Reducing delivery delays for thousands of restaurants
I led discovery and product design for a demand-control feature that helped Bolt merchants manage order overload, set clearer customer expectations, and reduce late deliveries.
B2B
SaaS
Discovery & Delivery
Growth
-4.1%
Amount of late orders
2 min
Courier time saved per order
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SBERAUTO
Helping users find the right services without getting lost
I led the redesign of the core discovery experience, helping users make complex decisions with more confidence while improving clarity, structure, and conversion across the marketplace.
Mobile & Web
E-Commerce
UX Strategy
Redesign
#2
Business app in the RU App Store
+14%
Average conversion increase
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SBERSERVICES
Helping clients and professionals find each other faster
I designed the end-to-end experience for a local services marketplace, focusing on trust, clarity, and fast matching between clients and professionals.
Mobile
Marketplace
0 to 1 Design
Product strategy
200,000
Users in the first year
3.6×
Order growth
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